Let’s break it into easy steps:
Step 1: Start Locally
The easiest buyers are near your town or district.
Visit local wholesale markets — pooja item traders are usually there. Carry product samples and rate cards. Visit pooja shops and kirana stores — many buy directly from local makers if the price is good.
Step 2: Use WhatsApp Groups
Many agarbatti makers get orders through WhatsApp business groups.
Join local trader groups. Share pictures, price, minimum order quantity. Keep your WhatsApp Business profile clear — add product catalog.
Step 3: Register on B2B Platforms
Sites like IndiaMART, TradeIndia, and ExportersIndia connect you to bulk buyers.
Make a free seller profile. Upload good pictures of your products. Add clear product details: type, fragrance, weight, packing style, minimum order. Respond quickly to inquiries.
Step 4: Attend Local Exhibitions
Look for local pooja product exhibitions, small trade fairs, or MSME expos. Many shop owners and distributors visit these events to find new suppliers.
Take samples, price lists, visiting cards. Keep attractive packaging to stand out.
Step 5: Offer Free Samples
If a buyer hesitates to order in bulk, offer small free samples.
A good fragrance and neat packing often convince them to buy bigger next time.
Step 6: Use Social Media
Use Facebook and Instagram pages to show your agarbatti — how you make it, pack it, and how people can order.
Post regular pictures and videos. Share customer reviews. Run small ads targeting nearby cities or states.
How to Build Trust with Wholesale Buyers
Finding a buyer is easy — keeping them for repeat orders is where you win.
Always deliver on time. Use neat packing — no torn boxes or damaged sticks. Keep weights honest — short weights break trust quickly. Be clear about payment terms upfront. Pick up calls and WhatsApp messages promptly.
How Much Can You Earn from Wholesale Sales?
When you sell directly in bulk: Your profit per kg may be lower than retail — but you sell larger quantities at once. Many small agarbatti makers easily sell 100–500 kg per month to 3–5 wholesale buyers.
Example:
If your profit is ₹20 per kg and you sell 500 kg/month → ₹10,000 profit — with minimum effort in retail sales.
Common Mistakes to Avoid
Making false promises about quality or fragrance. Delaying delivery — buyers move to other suppliers fast. Ignoring packaging — torn boxes mean damaged sticks and returns. Over-credit — don’t give too much material on credit to new buyers.
Final Tips for Small Manufacturers
Start with your own city first — expand later. Keep samples ready — buyers want to see, touch, smell. Fix a fair price — don’t fight only on low price, maintain good quality too. Print basic visiting cards and small brochures. Keep records of all buyers and follow up regularly.
How Chirag Products Can Help You
At Chirag Products, we not only supply agarbatti-making machines and raw materials, but also guide new makers on how to find buyers, how to price their products, and how to grow step by step.
Need help starting or finding wholesale buyers? Contact us today — we’re here to help!
Conclusion
Finding wholesale buyers for agarbatti is not rocket science — but it needs clear planning, a good product, and steady follow-up.
Start local, use online tools, offer samples, deliver on time — and see your agarbatti business grow from one buyer to many.